Alphabet
Concept design/Logo design /Site design
Google Brand Studio
I played a pivotal role in the launch of Alphabet, a transformative brand that separated Google's core business from its ambitious moonshot projects. Working as part of a tight knetted cross-functional team, I leveraged my branding expertise to help bring this vision to life.
This project, considered by Time Magazine as "Google's Biggest Change in History," generated immense media coverage, garnering over 2 million hits in just 24 hours and featuring in over 600 publications.