Children’s Creativity MuseumÂ
Branding /Brand guidelinesÂ
/Social campaigns/Anthem film
Created at Landor with John BesfordÂ
and
written by Jason Bice
In 2009, the interactive art and technology museum for kids, Zeum, rebranded as Children's Creativity Museum. Inspired by the museum's young visitors' imaginative clay creations at their stop motion studio, I’ve developed a brand identity centered around a group of characters called Critters. These Critters embody CCM's values of education, diversity, inspiration, and innovation, each with a unique name and backstory.Â
Since the brand launch in October 2011, weekday attendance (primarily younger children) has surged by 186%. November attendance climbed by 150%, and admissions revenue increased by 168%.Â