Doodle for Google
Branding /Design system/Illustrations
Site design/Social campaigns
Created at Google Brand Studio
In the eleventh year of Doodle for Google, we relaunched the program with a high-profile debut on The Tonight Show, featuring judges Jimmy Fallon and Kermit the Frog. Collaborating closely with the education lead, we defined the program's value proposition. I designed and led the creative team in developing a new logo, comprehensive brand system and building an extensive illustration library of over 300 assets to create a vibrant and inspiring Doodle for Google world. Additionally, I oversaw the development of animation guidelines, tone of voice, and the management of a 500+ illustration asset library.