Google Science Fair

Branding / Design system/Illustrations
Site design/Event /Anthem film

Type Directors Club Winner

The Google Science Fair is a worldwide online science competition sponsored by Google, Lego, Virgin Galactic, National Geographic and Scientific American.

I’ve designed and led the team in crafting the Google Science Fair's brand identity and visual language from the ground up. We applied across digital and physical touchpoints, including the website, social media, film, event spaces, installations, and the award trophy. Our goal was to broaden the program's appeal, inspiring a more diverse community of future innovators. By emphasizing the joy and process of discovery, we created a compelling narrative and visual expression that deepened emotional engagement with GSF.

Social Campaign:
Collab contents with Lego, NatGeo, Scientific american and Virgin Galactic

Designed and led the motion team to create partner contents for LEGO, National Geography, Scientific American, and Virgin Galactic. Evolved the Google Science Fair identity to showcase partner narratives. Promoted on Google channels and partner channels globally.

Influencer and teen led social contetns

Leveraging our influencer: Malala Foundation, a Nobel prize winner, EDU activist having a conversation with our past winner on her channel

Created a video guidelines for finalist to capture their stories for
@google channel.

GSF Website

From our initial survey and interviews with educators and students, we discovered that the science fair process and submission were too complicated, making it difficult for educators to implement the program in their classrooms.

To address this, we partnered with the digital agency Instrument to build a comprehensive platform that simplifies participation. The homepage features a "Thought Starter" section where users can browse past submissions and see what others are working on. Also we revamped how we showcase previous winners. Instead of simply highlighting their winning ideas, we adopted a more editorial approach that explores their personal motivations and learnings, making their stories more relatable and accessible.

For the submission platform, we developed a step-by-step guide that covers ideation, testing, and execution, complete with helpful resources to support teachers and students. This platform is tailored to 15 global markets, serving as a robust hub for the global science community.

GSF Anthem Film

I led the creation of a GSF anthem film to broaden the appeal of Google Science Fair to a more diverse group of future innovators. To counteract the often intimidating image of science fairs, we aimed to showcase the exciting and challenging process of innovation. Our goal was to inspire everyone to see themselves as potential problem-solvers. I created the storyboard, oversaw the script, casting and location hunting. Shot and produced in London with Across the pond.

Impact

Credit 🙏

ECD/Ken Frederick
CD/Junko Maegawa

Marketing manager_Laura Nichol,
Identity design, typography and design system_
Junko Maegawa, Tony Lee, Michelle Lin
Writing_Jason Bice
Motion design_Victor Bivol, Brian Hopkins
Production cordinate_Elizabeth Cutter

Agency partners

Website_ Instrument
Anthem film_Across the pond

Junko Maegawa Creative Director/Brand Designer

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Junko Maegawa
Creative Director/Brand Designer